Pure cotton sarees are capturing the ethnic wear market, known for their breathable fabric, sustainability, and timeless charm. Perfect for both traditional and modern occasions

Ethical sourcing is reshaping Indias handmade apparel sector, promoting sustainability, empowering artisans, and meeting the growing consumer demand for eco-conscious fashion

Festival-related sales are driving a shift in how artisanal brands plan their product launches and marketing strategies. Understanding this trend helps boost visibility and sales during key festive periods

Cotton mulmul sarees are gaining popularity in summer collections due to their soft, breathable texture. Perfect for warm weather, these sarees offer comfort and elegance, making them a seasonal favorite

Artisanal skincare brands are rising in global popularity, offering natural, ethical products that focus on sustainability and quality. These brands cater to eco-conscious consumers seeking healthier beauty solutions

Maheshwari sarees are quietly returning to festive wardrobes, blending tradition with modern elegance. Their rich heritage, lightweight feel, and timeless designs make them a favorite for celebrations.

Direct trade models are revolutionizing Indias weaving communities, offering fair wages, empowering artisans, and preserving traditional craftsmanship while fostering sustainable growth

The rise of co-living and co-working spaces is fueling the demand for handcrafted dcor. These spaces are embracing unique, personalized design elements that reflect individual style and creativity